| Dokumenttyp | Erscheinungsjahr | Titel | Autoren | Herausgeber |
|---|
| article | 2024 | The role of psychological distance and construal level in explaining the effectiveness of human-like vs. cartoon-like virtual influencers | Franke, Claudia; Groeppel-Klein, Andrea | |
| bookPart | 2022 | Geschichte der BWL – Die Konsumentenverhaltensforschung in Marketing und Betriebswirtschaftslehre | Gröppel-Klein, Andrea | Matiaske, Wenzel; Sadowski, Dieter |
| article | 2021 | (Hedonic) Shopping Will Find a Way: The COVID-19 Pandemic and its Impact on Consumer Behavior | Gröppel-Klein, Andrea; Kirsch, Kenya-Maria; Spilski, Anja | |
| bookPart | 2021 | Die Wahrnehmungsforschung und ihre Bedeutung für Handelsmarketing und Shopper-Research | Gröppel-Klein, Andrea | Mau, Gunnar; Schweizer, Markus; Oriet, Christoph |
| article | 2021 | No laughing matter, or a secret weapon?: Exploring the effect of humor in service failure situations | Kobel, Sarah; Gröppel-Klein, Andrea | |
| Other | 2021 | Blurring the lines between human and virtual: Consumers acceptance of virtual models | Franke, Claudia; Gröppel-Klein, Andrea; Selling, Jill | |
| Other | 2021 | The creepiness factor of (sensitive) online personalized advertisements | Krause, Kevin; Gröppel-Klein, Andrea | |
| conferenceObjectPart | 2021 | Wonderful Or Scary? Consumers' Reactions to More Or Less Human-Like Virtual Models | Franke, Claudia; Gröppel-Klein, Andrea; Dincher, Julian; Ecker, Annika | Bradford, Tonya Williams; Keinan, Anat; Thomson, Matthew |
| bookPart | 2020 | Mulmige Gefühle und unheimliche Produkte und Dienstleistungen | Gröppel-Klein, Andrea; Krause, Kevin | Roth, Stefan; Horbel, Chris; Popp, Bastian |
| bookPart | 2020 | (Digitale) Entscheidungsarchitektur - Ein Begriff aus der Verhaltensökonomie und Diskussion aus Sicht der Konsumentenverhaltensforschung | Gröppel-Klein, Andrea | Stieler, Sebastian |
| Other | 2020 | Humor in Service Failure Situations – A double-edged sword? | Kobel, Sarah; Gröppel-Klein, Andrea | |
| Other | 2020 | Ad-context Congruence Effects Revisited: The Interplay of Online Content, Contextual Targeting Ads, and Retargeting Ads | Spilski, Anja; Gröppel-Klein, Andrea; Engbarth, Philipp; Rau, Alisa | |
| bookPart | 2020 | Die Konsumentenverhaltensforschung früher – heute – morgen | Gröppel-Klein, Andrea | Bruhn, Manfred; Burmann, Christoph; Kirchgeorg, Manfred |
| bookPart | 2019 | Verhaltenswissenschaftliche Grundlagen zur Markenführung | Gröppel-Klein, Andrea; Spilski, Anja | Esch, Franz-Rudolf |
| bookPart | 2019 | Von „Mental Maps“ zur Aktivierung – was ärgert und fasziniert Konsumenten am Point-of-Sale? | Gröppel-Klein, Andrea | Baule, Bernward; Hohnsträter, Dirk; Krankenhagen, Stefan; Lamla, Jörn |
| article | 2019 | Selbstscanning : Instrument im Einzelhandel? | Gröppel-Klein, Andrea; Freichel, Markus; Helfgen, Jennifer | |
| book | 2019 | Konsumentenverhalten | Kroeber-Riel, Werner; Gröppel-Klein, Andrea | |
| article | 2019 | Understanding How Consumers Categorise Health Related Claims on Foods: A Consumer-Derived Typology of Health-Related Claims | Hodgkins, Charo E.; Egan, Bernadette; Peacock, Matthew; Klepacz, Naomi; Miklavec, Krista; Pravst, Igor; Pohar, Jure; Gracia, Azucena; Groeppel-Klein, Andrea; Rayner, Mike; Raats, Monique M. | |
| Other | 2019 | A double-edged sword?: The role of consumer advocate television shows (CATS) in enhancing consumer performance and biasing brand attitudes | Spilski, Anja; Boesen, Lara; Gröppel-Klein, Andrea | |
| article | 2018 | Die Lambda-Hypothese | Gröppel-Klein, Andrea; Freichel, Markus | |
| conferenceObjectPart | 2018 | Do Their Values Fit in With Mine?: Analyzing the Importance of Congruence Between Consumers’ and Retailers’ Values | Gröppel-Klein, Andrea; Kobel, Sarah | Geuens, Maggie; Pandalaere, Mario; Pham, Michel Tuan; Vermeir, Iris |
| article | 2018 | Avoiding Pitfalls in Experimental Research in Marketing | Spilski, Anja; Gröppel-Klein, Andrea; Gierl, Heribert | |
| bookPart | 2017 | Vertrauen | Gröppel-Klein, Andrea; Kobel, Sarah | Corsten, Hans; Roth, Stefan |
| bookPart | 2017 | Verhaltenswissenschaftliche Aspekte der Kundenbindung | Gröppel-Klein, Andrea; Königstorfer, Jörg; Terlutter, Ralf | Bruhn, Manfred; Homburg, Christian |
| article | 2017 | The impact of age stereotypes on elderly consumers’ self-efficacy and cognitive performance | Gröppel-Klein, Andrea; Helfgen, Jennifer; Spilski, Anja; Schreiber, Laura | |
| conferenceObjectPart | 2017 | Reducing the Social Desirability Bias of Self-Reported Value Orientation By Measuring Values Via a Picture-Based Scale | Gröppel-Klein, Andrea; Kobel, Sarah | Geezy, Ayelet; Griskevicius, Vladas; Williams, Patti |
| Other | 2017 | The relevance of congruent pictures for the perception and assessment of health claim - results of an eye tracking study | Gröppel-Klein, Andrea; Freichel, Markus; Kliebenstein, Stephanie | |
| conferenceObjectPart | 2017 | Awareness and Relevance of Health Claims At the Point-Of-Sale | Gröppel-Klein, Andrea; Freichel, Markus; Kliebenstein, Stephanie | Geezy, Ayelet; Griskevicius, Vladas; Williams, Patti |
| conferenceObjectPart | 2017 | Unethical Product Returning As a Function of Consumers´ Experienced Psychological Distance | Spilski, Anja; Gröppel-Klein, Andrea; Jungfleisch, Hannah; Bsdurek, Anja | Geezy, Ayelet; Griskevicius, Vladas; Williams, Patti |
| Other | 2017 | Indirect questioning as an instrument to obtain consumers´ (un)ethical responses in experiments: A comparison with behavioural data | Spilski, Anja; Gröppel-Klein, Andrea; Soliman, M.; Schaefer, J. | |
