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Titel: Understanding How Consumers Categorise Health Related Claims on Foods: A Consumer-Derived Typology of Health-Related Claims
VerfasserIn: Hodgkins, Charo E.
Egan, Bernadette
Peacock, Matthew
Klepacz, Naomi
Miklavec, Krista
Pravst, Igor
Pohar, Jure
Gracia, Azucena
Groeppel-Klein, Andrea
Rayner, Mike
Raats, Monique M.
Sprache: Englisch
Titel: Nutrients
Bandnummer: 11
Heft: 3
Verlag/Plattform: MDPI
Erscheinungsjahr: 2019
Freie Schlagwörter: nutrition claims
health claims
consumer understanding
multiple sort procedure
health claim typology
DDC-Sachgruppe: 330 Wirtschaft
Dokumenttyp: Journalartikel / Zeitschriftenartikel
Abstract: The Nutrition and Health Claims Regulation (NHCR) EC No 1924/2006 aims to provide an appropriate level of consumer protection whilst supporting future innovation and fair competition within the EU food industry. However, consumers’ interpretation of health claims is less well understood. There is a lack of evidence on the extent to which consumers are able to understand claims defined by this regulatory framework. Utilising the Multiple Sort Procedure (MSP), a study was performed (N = 100 participants across five countries: Germany, the Netherlands, Slovenia, Spain and the United Kingdom) to facilitate development of a framework of health-related claims encompassing dimensions derived from consumers. Our results provide useful insight into how consumers make sense of these claims and how claims may be optimised to enhance appropriate consumer understanding. They suggest consumers may not consciously differentiate between a nutrition claim and a health claim in the way that regulatory experts do and provide insight into where this might occur. A consumer-derived typology of health-related claims based on three key dimensions is proposed: (1) Familiarity with the nutrient, substance or food stated in the claim; (2) statement type in terms of simplicity/complexity; (3) relevance of the claim, either personally or for a stated population group.
DOI der Erstveröffentlichung: 10.3390/nu11030539
Link zu diesem Datensatz: urn:nbn:de:bsz:291--ds-356334
hdl:20.500.11880/32507
http://dx.doi.org/10.22028/D291-35633
ISSN: 2072-6643
Datum des Eintrags: 2-Mär-2022
Fakultät: HW - Fakultät für Empirische Humanwissenschaften und Wirtschaftswissenschaft
Fachrichtung: HW - Wirtschaftswissenschaft
Professur: HW - Prof. Dr. Andrea Gröppel-Klein
Sammlung:SciDok - Der Wissenschaftsserver der Universität des Saarlandes

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