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doi:10.22028/D291-32030 | Title: | Consumer-Scepticism Towards Sponsoring and Its Impact on Sport Sponsorship |
| Author(s): | Popp, Bastian Horbel, Chris |
| Language: | English |
| Publisher/Platform: | University of Bern, Bern Open Publishing |
| Year of Publication: | 2017 |
| Publikation type: | Other |
| URL of the first publication: | http://www.easm.net/download/2017/Consumer-Scepticism-Towards-Sponsoring-and-Its-Impact-on-Sport-Sponsorship.pdf |
| Link to this record: | hdl:20.500.11880/30555 http://dx.doi.org/10.22028/D291-32030 |
| Date of registration: | 4-Feb-2021 |
| Notes: | Abstract - In: Challenges and developments of sport organisations : the 25th EASM Conference 5-8 September 2017, Bern and Magglingen, Switzerland : book of abstracts - herausgegeben von Tim Ströbel, Tim Breitbarth, Hippolyt Kempf, Claas Christian Germelmann, Siegfried Nagel - Erscheinungsort: Bern - Titel der Konferenz: EASM 2017 - Konferenzort: Bern, Switzerland - ISBN: 978-3-906813-44-8 - Seiten: 510-511 |
| Faculty: | HW - Fakultät für Empirische Humanwissenschaften und Wirtschaftswissenschaft |
| Department: | HW - Wirtschaftswissenschaft |
| Professorship: | HW - Prof. Dr. Bastian Popp |
| Collections: | SciDok - Der Wissenschaftsserver der Universität des Saarlandes |
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