Please use this identifier to cite or link to this item: doi:10.22028/D291-32030
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Title: Consumer-Scepticism Towards Sponsoring and Its Impact on Sport Sponsorship
Author(s): Popp, Bastian
Horbel, Chris
Language: English
Publisher/Platform: University of Bern, Bern Open Publishing
Year of Publication: 2017
Publikation type: Other
URL of the first publication: http://www.easm.net/download/2017/Consumer-Scepticism-Towards-Sponsoring-and-Its-Impact-on-Sport-Sponsorship.pdf
Link to this record: hdl:20.500.11880/30555
http://dx.doi.org/10.22028/D291-32030
Date of registration: 4-Feb-2021
Notes: Abstract - In: Challenges and developments of sport organisations : the 25th EASM Conference 5-8 September 2017, Bern and Magglingen, Switzerland : book of abstracts - herausgegeben von Tim Ströbel, Tim Breitbarth, Hippolyt Kempf, Claas Christian Germelmann, Siegfried Nagel - Erscheinungsort: Bern - Titel der Konferenz: EASM 2017 - Konferenzort: Bern, Switzerland - ISBN: 978-3-906813-44-8 - Seiten: 510-511
Faculty: HW - Fakultät für Empirische Humanwissenschaften und Wirtschaftswissenschaft
Department: HW - Wirtschaftswissenschaft
Professorship: HW - Prof. Dr. Bastian Popp
Collections:Die Universitätsbibliographie

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