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doi:10.22028/D291-32029 | Title: | The Impact of Rivalry among Sport Teams on Sport Sponsorship Evaluation: Lessons from the German Bundesliga |
| Author(s): | Popp, Bastian Horbel, Chris Klein, Patrick Rach, Noreen |
| Language: | English |
| Publisher/Platform: | Malmö University |
| Year of Publication: | 2018 |
| Publikation type: | Other |
| URL of the first publication: | http://www.easm.net/download/The-Impact-of-Rivalry-among-Sport-Teams-on-Sport-Sponsorship-Evaluation-Lessons-from-the-German-Bundesliga-.pdf |
| Link to this record: | hdl:20.500.11880/30545 http://dx.doi.org/10.22028/D291-32029 |
| Date of registration: | 3-Feb-2021 |
| Notes: | Abstract - In: The 26th European Sport Management Conference, September 5-8, 2018, Malmö, Sweden, Managing Sport in a Changing Europe, Book of Abstracts - herausgegeben von Bo Carlsson, Tim Breitbarth, Daniel Bjärsholm - Erscheinungsort: Malmö - Titel der Konferenz: EASM 2018 - Konferenzort: Malmö, Sweden - ISBN: 978-91-7104-949-0 ; 978-91-7104-948-3 - Seiten: 121-122 |
| Faculty: | HW - Fakultät für Empirische Humanwissenschaften und Wirtschaftswissenschaft |
| Department: | HW - Wirtschaftswissenschaft |
| Professorship: | HW - Prof. Dr. Bastian Popp |
| Collections: | SciDok - Der Wissenschaftsserver der Universität des Saarlandes |
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