@Other{PoppHorbelKleinRach_2018,
title={The Impact of Rivalry among Sport Teams on Sport Sponsorship Evaluation: Lessons from the German Bundesliga},
author={Popp, Bastian and Horbel, Chris and Klein, Patrick and Rach, Noreen},
doi={http://dx.doi.org/10.22028/D291-32029},
publisher={Malmö University},
year={2018}
}