Please use this identifier to cite or link to this item: doi:10.22028/D291-32029
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Title: The Impact of Rivalry among Sport Teams on Sport Sponsorship Evaluation: Lessons from the German Bundesliga
Author(s): Popp, Bastian
Horbel, Chris
Klein, Patrick
Rach, Noreen
Language: English
Publisher/Platform: Malmö University
Year of Publication: 2018
Publikation type: Other
URL of the first publication: http://www.easm.net/download/The-Impact-of-Rivalry-among-Sport-Teams-on-Sport-Sponsorship-Evaluation-Lessons-from-the-German-Bundesliga-.pdf
Link to this record: hdl:20.500.11880/30545
http://dx.doi.org/10.22028/D291-32029
Date of registration: 3-Feb-2021
Notes: Abstract - In: The 26th European Sport Management Conference, September 5-8, 2018, Malmö, Sweden, Managing Sport in a Changing Europe, Book of Abstracts - herausgegeben von Bo Carlsson, Tim Breitbarth, Daniel Bjärsholm - Erscheinungsort: Malmö - Titel der Konferenz: EASM 2018 - Konferenzort: Malmö, Sweden - ISBN: 978-91-7104-949-0 ; 978-91-7104-948-3 - Seiten: 121-122
Faculty: HW - Fakultät für Empirische Humanwissenschaften und Wirtschaftswissenschaft
Department: HW - Wirtschaftswissenschaft
Professorship: HW - Prof. Dr. Bastian Popp
Collections:Die Universitätsbibliographie

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