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doi:10.22028/D291-38547 | Title: | Sport Sponsorship Activations as a Driver of Customer Engagement |
| Author(s): | Schönberner, Jan Woratschek, Herbert Popp, Bastian |
| Editor(s): | Schnitzer, Martin Happ, Elisabeth Praxmarer-Kohli, Cornelia Schöttel, Stefanie Lintumäki, Petri Konstantopoulos, Ioannis Graiff, L. Bodet, Guillaume |
| Language: | English |
| Title: | Book of abstracts: 30th Congress of the European Association for Sport Management, 5. September - 8. September 2022 |
| Pages: | 105-107 |
| Publisher/Platform: | Eigenverlag der Universität Innsbruck |
| Year of Publication: | 2022 |
| Place of publication: | Innsbruck |
| Place of the conference: | Innsbruck, Austria |
| DDC notations: | 330 Economics |
| Publikation type: | Conference Paper |
| URL of the first publication: | https://easm2022.com/wp-content/uploads/2022/09/EASM2022_Innsbruck_Book_of_Abstracts.pdf |
| Link to this record: | urn:nbn:de:bsz:291--ds-385479 hdl:20.500.11880/36563 http://dx.doi.org/10.22028/D291-38547 |
| Date of registration: | 4-Oct-2023 |
| Faculty: | HW - Fakultät für Empirische Humanwissenschaften und Wirtschaftswissenschaft |
| Department: | HW - Wirtschaftswissenschaft |
| Professorship: | HW - Prof. Dr. Bastian Popp |
| Collections: | SciDok - Der Wissenschaftsserver der Universität des Saarlandes |
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