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doi:10.22028/D291-36970 | Title: | Wonderful Or Scary? Consumers' Reactions to More Or Less Human-Like Virtual Models |
| Author(s): | Franke, Claudia Gröppel-Klein, Andrea Dincher, Julian Ecker, Annika |
| Editor(s): | Bradford, Tonya Williams Keinan, Anat Thomson, Matthew |
| Language: | English |
| Title: | ACR 2021 : [the 52nd Annual Conference of the Association for Consumer Research (ACR) was held October 8 - 30, 2021 virtually] |
| Startpage: | 919 |
| Endpage: | 919 |
| Publisher/Platform: | Association for Consumer Research |
| Year of Publication: | 2021 |
| Place of publication: | Duluth, MN |
| Place of the conference: | Online |
| DDC notations: | 330 Economics |
| Publikation type: | Conference Paper |
| Abstract: | Virtual models, fictive computer-generated personalities found their way into brand communication. Using three studies, we analyze consumers’ reactions towards this new phenomenon and find that disclosing about the virtuality of the model, a human-like instead of cartoon-like design and the use of backstories can reduce virtual model uncanniness. |
| URL of the first publication: | https://www.acrwebsite.org/volumes/3000770/volumes/v49/NA-49 |
| Link to this record: | urn:nbn:de:bsz:291--ds-369706 hdl:20.500.11880/33565 http://dx.doi.org/10.22028/D291-36970 |
| ISBN: | 978-0-915552-82-5 |
| Date of registration: | 3-Aug-2022 |
| Notes: | Advances in consumer research ; volume 49, (2021) |
| Faculty: | HW - Fakultät für Empirische Humanwissenschaften und Wirtschaftswissenschaft |
| Department: | HW - Wirtschaftswissenschaft |
| Professorship: | HW - Prof. Dr. Andrea Gröppel-Klein |
| Collections: | SciDok - Der Wissenschaftsserver der Universität des Saarlandes |
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