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doi:10.22028/D291-36969 | Title: | The creepiness factor of (sensitive) online personalized advertisements |
| Author(s): | Krause, Kevin Gröppel-Klein, Andrea |
| Language: | English |
| Year of Publication: | 2021 |
| Free key words: | creepiness personalization advertising |
| DDC notations: | 330 Economics |
| Publikation type: | Other |
| Link to this record: | urn:nbn:de:bsz:291--ds-369698 hdl:20.500.11880/33564 http://dx.doi.org/10.22028/D291-36969 |
| Date of registration: | 3-Aug-2022 |
| Notes: | Abstract - In: Proceedings of the 50th Annual Conference of the European Marketing Academy - Titel der Konferenz: EMAC 2021 Annual Conference - Konferenzort: Madrid, Spain - Verlag/Plattform: EMAC |
| Faculty: | HW - Fakultät für Empirische Humanwissenschaften und Wirtschaftswissenschaft |
| Department: | HW - Wirtschaftswissenschaft |
| Professorship: | HW - Prof. Dr. Andrea Gröppel-Klein |
| Collections: | SciDok - Der Wissenschaftsserver der Universität des Saarlandes |
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