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doi:10.22028/D291-35675 | Title: | The relevance of congruent pictures for the perception and assessment of health claim - results of an eye tracking study |
| Author(s): | Gröppel-Klein, Andrea Freichel, Markus Kliebenstein, Stephanie |
| Language: | English |
| Publisher/Platform: | EMAC |
| Year of Publication: | 2017 |
| Publikation type: | Other |
| Link to this record: | hdl:20.500.11880/32535 http://dx.doi.org/10.22028/D291-35675 |
| Date of registration: | 4-Mar-2022 |
| Notes: | Abstract - In: Proceedings of the European Marketing Academy - Titel der Konferenz: EMAC 2017 Annual Conference - Konferenzort: Groningen, The Netherlands |
| Faculty: | HW - Fakultät für Empirische Humanwissenschaften und Wirtschaftswissenschaft |
| Department: | HW - Wirtschaftswissenschaft |
| Professorship: | HW - Prof. Dr. Andrea Gröppel-Klein |
| Collections: | SciDok - Der Wissenschaftsserver der Universität des Saarlandes |
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