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doi:10.22028/D291-35669 | Title: | Reducing the Social Desirability Bias of Self-Reported Value Orientation By Measuring Values Via a Picture-Based Scale |
| Author(s): | Gröppel-Klein, Andrea Kobel, Sarah |
| Editor(s): | Geezy, Ayelet Griskevicius, Vladas Williams, Patti |
| Language: | English |
| Title: | Advances in consumer research : volume 45 (2017): ACR 2017 San Diego : [the 48th annual conference of the Association for Consumer Research (ACR) was held at the Manchester Grand Hyatt Hotel in San Diego, California, October 26-29, 2017] |
| Startpage: | 636 |
| Endpage: | 639 |
| Publisher/Platform: | Association for Consumer Research |
| Year of Publication: | 2017 |
| Place of publication: | Duluth, MN |
| Title of the Conference: | ACR 2017 |
| Place of the conference: | San Diego, California, USA |
| Publikation type: | Conference Paper |
| Abstract: | Many consumers behave differently from the way they would be expected to behave according to their value orientation. One reason may be the social desirability bias (SDB). Consumers over- or under-report their real attitudes in ways they believe will be viewed favorably by others. Pictorial scales can reduce SDB. |
| URL of the first publication: | https://www.acrwebsite.org/volumes/1023677/volumes/v45/NA-45 |
| Link to this record: | hdl:20.500.11880/32530 http://dx.doi.org/10.22028/D291-35669 |
| ISBN: | 978-0-915552-77-1 |
| Date of registration: | 4-Mar-2022 |
| Notes: | Advances in consumer research ; volume 45 (2017) |
| Faculty: | HW - Fakultät für Empirische Humanwissenschaften und Wirtschaftswissenschaft |
| Department: | HW - Wirtschaftswissenschaft |
| Professorship: | HW - Prof. Dr. Andrea Gröppel-Klein |
| Collections: | SciDok - Der Wissenschaftsserver der Universität des Saarlandes |
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