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doi:10.22028/D291-35637 | Title: | Do Their Values Fit in With Mine?: Analyzing the Importance of Congruence Between Consumers’ and Retailers’ Values |
| Author(s): | Gröppel-Klein, Andrea Kobel, Sarah |
| Editor(s): | Geuens, Maggie Pandalaere, Mario Pham, Michel Tuan Vermeir, Iris |
| Language: | English |
| Title: | European Advances in consumer research : Volume 11: Proceedings : [the 11th European Association for Consumer Research Conference was held June 21-23, 2018, hosted at Ghent University] |
| Startpage: | 228 |
| Endpage: | 229 |
| Publisher/Platform: | Association for Consumer Research |
| Year of Publication: | 2018 |
| Place of publication: | Duluth, MN |
| Title of the Conference: | ACR 2018 |
| Place of the conference: | Ghent, Belgium |
| Publikation type: | Conference Paper |
| Abstract: | “Value-oriented management” is a buzzword in Marketing. From a scientific perspective, self-congruency theory indicates: a fit between consumers’ and retailers’ values could enhance images and spending. But as people seem to expect different values from retailers than from themselves, it is important to know exactly which values should be attributed. |
| URL of the first publication: | https://www.acrwebsite.org/volumes/1700216/volumes/v11e/E-11 |
| Link to this record: | hdl:20.500.11880/32523 http://dx.doi.org/10.22028/D291-35637 |
| ISBN: | 978-0-915552-78-8 |
| Date of registration: | 3-Mar-2022 |
| Notes: | European Advances in consumer research ; Volume 11 |
| Faculty: | HW - Fakultät für Empirische Humanwissenschaften und Wirtschaftswissenschaft |
| Department: | HW - Wirtschaftswissenschaft |
| Professorship: | HW - Prof. Dr. Andrea Gröppel-Klein |
| Collections: | SciDok - Der Wissenschaftsserver der Universität des Saarlandes |
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