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doi:10.22028/D291-32031 | Title: | When Discounts Become Predictable – An Analysis of Recurring Sale Promotions and Shopping Days on Consumers’ Purchase Decisions and Consequences for Retailers |
| Author(s): | Weintz, Davina Popp, Bastian |
| Editor(s): | Blanchard, Simon Epp, Amber Mallapragada, Girish |
| Language: | English |
| Title: | Bridging Gaps: Marketing in an Age of Disruption |
| Startpage: | 634 |
| Endpage: | 637 |
| Publisher/Platform: | American Marketing Association |
| Year of Publication: | 2020 |
| Title of the Conference: | 2020 AMA Summer Academic Conference |
| Place of the conference: | Virtual |
| Publikation type: | Conference Paper |
| Link to this record: | hdl:20.500.11880/30152 http://dx.doi.org/10.22028/D291-32031 |
| ISBN: | 978-0-87757-008-0 |
| Date of registration: | 7-Dec-2020 |
| Notes: | Volume 31 |
| Faculty: | HW - Fakultät für Empirische Humanwissenschaften und Wirtschaftswissenschaft |
| Department: | HW - Wirtschaftswissenschaft |
| Professorship: | HW - Prof. Dr. Bastian Popp |
| Collections: | SciDok - Der Wissenschaftsserver der Universität des Saarlandes |
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