Please use this identifier to cite or link to this item:
doi:10.22028/D291-32288
Title: | Follow me … on the relationship between social media activities and market values in the German Bundesliga |
Author(s): | Frenger, Monika Follert, Florian Richau, Lukas Emrich, Eike |
Editor(s): | Emrich, Eike Pierdzioch, Christian Klein, Markus |
Language: | English |
Pages: | 12 |
Year of Publication: | 2019 |
SWD key words: | Marktwert Social Media Fußball |
DDC notations: | 300 Social sciences, sociology, anthropology 330 Economics 796 Sports |
Publikation type: | Report |
Abstract: | Transfermarkt.de’s market value (transfermarkt value) is a topic that is discussed very often in sports economics. Based on existing literature, we assume that the Transfermarkt value is a function of different input parameters, such as player characteristics, player performance, player presentation and team performance. This paper analyzes the relationship between a player’s social media activity and his market value based on transfermarkt.de. Based on a dataset of 600 players from the German Bundesliga, we find that Instagram activity has a significant impact on a player’s market value. On the basis of this result, we discuss several implications for professional football players on the one hand and for clubs on the other. The paper opens up a new dimension of economic research in professional football, namely, the sport economic significance of social media. |
Link to this record: | urn:nbn:de:bsz:291--ds-322886 hdl:20.500.11880/29746 http://dx.doi.org/10.22028/D291-32288 |
Series name: | Diskussionspapiere des Europäischen Instituts für Sozioökonomie e.V. = Working papers of the European Institute for Socioeconomics |
Series volume: | 32 |
Date of registration: | 28-Sep-2020 |
Faculty: | HW - Fakultät für Empirische Humanwissenschaften und Wirtschaftswissenschaft |
Department: | HW - Sportwissenschaft |
Professorship: | HW - Univ.-Prof. Dr. Eike Emrich |
Collections: | SciDok - Der Wissenschaftsserver der Universität des Saarlandes |
Files for this record:
File | Description | Size | Format | |
---|---|---|---|---|
EIS_Workingpaper_32_2019.pdf | 302,33 kB | Adobe PDF | View/Open |
This item is licensed under a Creative Commons License