On the lacking visibility of management research from non-Western countries: The influence of Indian researchers’ social identity on their publication strategy

Abstract

For a long time, researchers across the world have called for more generalizable frameworks in management research, which can be used to better understand local contexts and to extend established theories in Western countries. However, research from non-Western countries is barely visible in high-impact management journals. Although most researchers have tried to understand this lacking visibility from a more technological perspective, this study aims to analyze the extent to which group psychological processes influence the selection of international publication strategies by non-Western researchers in this study.