Please use this identifier to cite or link to this item: doi:10.22028/D291-30028
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Title: Does a "stoplight!" improve processing a stoplight? Cross-modal influences of time-compressed spoken denotations on automotive icon classification
Author(s): Mahr, Angela
Wentura, Dirk
Language: English
Title: Journal of Experimental Psychology : Applied
Volume: 24
Issue: 1
Startpage: 92
Endpage: 107
Publisher/Platform: American Psychological Association
Year of Publication: 2018
Publikation type: Journal Article
Abstract: Findings from three experiments support the conclusion that semantic auditory primes facilitate processing of complex warning icons in the automotive context. In Experiment 1, we used a cross-modal icon identification task with auditory primes and visual icons as targets, presented in a high perceptual load context. Responses were faster for congruent priming in comparison to neutral or incongruent priming. This effect also emerged for different levels of time-compression of auditory primes. In Experiment 2, participants took part in a driving simulation with target icons on a gantry road sign. Participants had to categorize the color of the icons. Again, compressed auditory primes facilitated responses in cases of congruency (compared with incongruent and neutral primes). This result was replicated in Experiment 3 with more complex responses (i.e., braking, switching lanes). Our results suggest semantic object-based auditory-visual interactions, which rapidly increase the denoted target object's salience. (PsycINFO Database Record
DOI of the first publication: 10.1037/xap0000158
URL of the first publication: https://psycnet.apa.org/record/2018-03996-001
Link to this record: hdl:20.500.11880/28483
http://dx.doi.org/10.22028/D291-30028
ISSN: 1939-2192
1076-898X
Date of registration: 13-Dec-2019
Faculty: HW - Fakultät für Empirische Humanwissenschaften und Wirtschaftswissenschaft
Department: HW - Psychologie
Professorship: HW - Prof. Dr. Dirk Wentura
Collections:UniBib – Die Universitätsbibliographie

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