The go/no-go priming task : automatic evaluation and categorisation beyond response interference

Abstract

The response-window version of a go/no-go (GNG) response priming task is introduced using both evaluative (Experiment 1) and animacy decision (Experiment 2). In each trial a cue indicates which target category should lead to a key-press. The target is preceded by either a congruent or incongruent prime. The standard priming task was added as well. Both tasks yielded robust priming effects. However, they differed regarding a signature of response activation paradigms, that is, the Gratton effect (i.e. smaller priming effects following incongruent trials compared to congruent trials), which is present in the standard task but absent in the GNG task. This indicates that effects found with the GNG task are caused by different processes compared to the standard task. Experiment 3 tested an alternative account to explain priming effects in the GNG task. By manipulating response biases, Experiment 3 provides evidence for this account.