Please use this identifier to cite or link to this item: doi:10.22028/D291-29010
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Title: Breaking the Habit: On the Highly Habitualized Nature of Meat Consumption and Implementation Intentions as One Effective Way of Reducing It
Author(s): Rees, Jonas H.
Bamberg, Sebastian
Jäger, Andreas
Victor, Lennart
Bergmeyer, Minja
Friese, Malte
Language: English
Title: Basic & applied social psychology
Volume: 40
Issue: 3
Startpage: 136
Endpage: 147
Publisher/Platform: Taylor & Francis
Year of Publication: 2018
Publikation type: Journal Article
Abstract: Reducing meat consumption is an important element of an effective climate protection strategy, but meat consumption is highly habitualized and therefore difficult to change. This article uses an extended version of the theory of planned behavior with habit strength as additional predictor. In one longitudinal (N = 227) and one prospective correlational study (N = 212), attitudes toward and perceived ease of meat consumption reduction explained about 60% of variance of meat consumption reduction intentions, with habit strength being the strongest correlate of actual self-reported meat consumption. A third experimental study (N = 192) demonstrated that implementation intentions can be an effective strategy for realizing reduction aims. We discuss the central role of habits for meat consumption.
DOI of the first publication: 10.1080/01973533.2018.1449111
URL of the first publication: https://www.tandfonline.com/doi/full/10.1080/01973533.2018.1449111
Link to this record: hdl:20.500.11880/27824
http://dx.doi.org/10.22028/D291-29010
ISSN: 0197-3533
1532-4834
Date of registration: 17-Sep-2019
Faculty: HW - Fakultät für Empirische Humanwissenschaften und Wirtschaftswissenschaft
Department: HW - Psychologie
Professorship: HW - Prof. Dr. Malte Friese
Collections:Die Universitätsbibliographie

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