Please use this identifier to cite or link to this item: doi:10.22028/D291-23519
Title: A corpus-based study of Thai persuasive texts : a transitivity analysis of talisman advertisements
Author(s): Patpong, Pattama Jor
Language: English
Year of Publication: 2008
OPUS Source: The 19th European Systemic Functional Linguistics Conference and Workshop
SWD key words: Linguistik
Korpus <Linguistik>
Free key words: corpus
persuasive discourse
transitivity analysis
DDC notations: 400 Language, linguistics
Publikation type: Conference Paper
Abstract: This study aims to explore talisman advertisements as examples of persuasive discourse widely found in Thailand. In the Thai context, the advertising of talismans and Buddha images seems prevalent in a wide range of printed media - leaflets, newspapers, magazines, and books. Data for this paper are drawn from a corpus consisting of twenty talisman advertisements. All of them are taken from Thailand';s best selling-printed newspaper - Thairath. This talisman corpus is composed of 629 clause complexes and 2,565 clause simplexes (involving a little over 20,000 words). The study explores the talisman advertisements stratally by investigating three strata - context, semantics and lexicogrammar. Contextually, the generic structure of the persuasive discourse - Generic Structural Potential (Hasan, 1984b/1996) - is proposed. Semantically, some nuclear and elaborative semantic properties realizing each generic stage are discussed. Lexicogrammatically, an exploration of experiential resources is the main focus of this study: how talisman advertisements are construed grammatically in the transitivity system of Thai.
Link to this record: urn:nbn:de:bsz:291-scidok-16987
Date of registration: 8-Sep-2008
Faculty: P - Philosophische Fakultät
Department: P - Sprachwissenschaft und Sprachtechnologie
Former Department: bis SS 2016: Fachrichtung 4.6 - Angewandte Sprachwissenschaft sowie Übersetzen und Dolmetschen
Collections:SciDok - Der Wissenschaftsserver der Universität des Saarlandes
Proceedings of the 19th European Systemic Functional Linguistics Conference and Workshop

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