Please use this identifier to cite or link to this item: doi:10.22028/D291-39632
Title: Adoption of Digital Vaccination Services: It Is the Click Flow, Not the Value : An Empirical Analysis of the Vaccination Management of the COVID-19 Pandemic in Germany
Author(s): Alscher, Alexander
Schnellbächer, Benedikt
Wissing, Christian
Language: English
Title: Vaccines
Volume: 11
Issue: 4
Publisher/Platform: MDPI
Year of Publication: 2023
Free key words: COVID-19
vaccination services
platform technology
technology adoption model
acceptance model
innovation barriers
DDC notations: 330 Economics
Publikation type: Journal Article
Abstract: This research paper examines the adoption of digital services for the vaccination during the COVID-19 pandemic in Germany. Based on a survey in Germany’s federal state with the highest vaccination rate, which used digital vaccination services, its platform configuration and adoption barriers are analyzed to understand existing and future levers for optimizing vaccination success. Though technological adoption and resistance models have been originally developed for consumergoods markets, this study gives empirical evidence especially for the applicability of an adjusted model explaining platform adoption for vaccination services and for digital health services in general. In this model, the configuration areas of personalization, communication, and data management have a remarkable effect to lower adoption barriers, but only functional and psychological factors affect the adoption intention. Above all, the usability barrier stands out with the strongest effect, while the often-cited value barrier is not significant at all. Personalization is found to be the most important factor for managing the usability barrier and thus for addressing the needs, preferences, situation, and, ultimately, the adoption of the citizens as users. Implications are given for policy makers and managers in such a pandemic crisis to focus on the click flow and server-to-human interaction rather than emphasizing value messages or touching traditional factors.
DOI of the first publication: 10.3390/vaccines11040750
URL of the first publication:
Link to this record: urn:nbn:de:bsz:291--ds-396329
ISSN: 2076-393X
Date of registration: 2-May-2023
Description of the related object: Supplementary Materials
Related object:
Faculty: HW - Fakultät für Empirische Humanwissenschaften und Wirtschaftswissenschaft
Department: HW - Wirtschaftswissenschaft
Professorship: HW - Prof. Dr. Benedikt Schnellbächer
Collections:SciDok - Der Wissenschaftsserver der Universität des Saarlandes

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