Please use this identifier to cite or link to this item: doi:10.22028/D291-38629
Title: Last-Mile Delivery Methods in E-Commerce : Does Perceived Sustainability Matter for Consumer Acceptance and Usage ?
Author(s): Klein, Patrick
Popp, Bastian
Language: English
Title: Sustainability
Volume: 14
Issue: 24
Publisher/Platform: MDPI
Year of Publication: 2022
Free key words: perceived sustainability
last-mile delivery
delivery methods
sustainable delivery
omni-channel retailing
home delivery
click and collect
parcel lockers
DDC notations: 330 Economics
Publikation type: Journal Article
Abstract: Sustainability has gained significant importance in e-commerce, as it impacts both consumer behavior and company success. This paper contributes to the literature on sustainability in ecommerce by studying the perceived sustainability of three common last-mile delivery methods (home delivery, parcel lockers, and click and collect) and other drivers of consumers’ acceptance of each delivery method (perceived costs, convenience). Based on a review of the relevant literature, a conceptual model integrating key determinants of consumers’ attitudes to delivery methods and their intention to use them is derived and tested using a sample of 536 German online buyers. The results demonstrate that perceived ease of use and perceived usefulness increase the acceptance of the delivery methods, whereas perceived costs constrain it. The findings reveal significant influences of perceived sustainability on the acceptance of the delivery methods, which vary between its three components (environmental, economic, and social) and regarding the delivery method. Retailers and collaborating parcel delivery services are advised to continue making last-mile delivery methods more convenient. However, they are also advised to implement standards in terms of environmental and social sustainability and inform customers about their efforts regarding sustainable last-mile delivery to build a competitive advantage in omni-channel retailing.
DOI of the first publication: 10.3390/su142416437
Link to this record: urn:nbn:de:bsz:291--ds-386299
ISSN: 2071-1050
Date of registration: 23-Dec-2022
Faculty: HW - Fakultät für Empirische Humanwissenschaften und Wirtschaftswissenschaft
Department: HW - Wirtschaftswissenschaft
Professorship: HW - Prof. Dr. Bastian Popp
Collections:SciDok - Der Wissenschaftsserver der Universität des Saarlandes

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