Please use this identifier to cite or link to this item: doi:10.22028/D291-30032
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Title: Mechanisms of masked evaluative priming : task sets modulate behavioral and electrophysiological priming for picture and words differentially
Author(s): Kiefer, Markus
Liegel, Nathalie
Zovko, Monika
Wentura, Dirk
Language: English
Title: Social Cognitive and Affective Neuroscience (SCAN)
Volume: 12
Issue: 4
Startpage: 596
Endpage: 608
Publisher/Platform: Oxford University Press
Year of Publication: 2017
Publikation type: Journal Article
Abstract: Research with the evaluative priming paradigm has shown that affective evaluation processes reliably influence cognition and behavior, even when triggered outside awareness. However, the precise mechanisms underlying such subliminal evaluative priming effects, response activation vs semantic processing, are matter of a debate. In this study, we determined the relative contribution of semantic processing and response activation to masked evaluative priming with pictures and words. To this end, we investigated the modulation of masked pictorial vs verbal priming by previously activated perceptual vs semantic task sets and assessed the electrophysiological correlates of priming using event-related potential (ERP) recordings. Behavioral and electrophysiological effects showed a differential modulation of pictorial and verbal subliminal priming by previously activated task sets: Pictorial priming was only observed during the perceptual but not during the semantic task set. Verbal priming, in contrast, was found when either task set was activated. Furthermore, only verbal priming was associated with a modulation of the N400 ERP component, an index of semantic processing, whereas a priming-related modulation of earlier ERPs, indexing visuo-motor S-R activation, was found for both picture and words. The results thus demonstrate that different neuro-cognitive processes contribute to unconscious evaluative priming depending on the stimulus format.
DOI of the first publication: 10.1093/scan/nsw167
URL of the first publication:
Link to this record: hdl:20.500.11880/28407
ISSN: 1749-5024
Date of registration: 2-Dec-2019
Faculty: HW - Fakultät für Empirische Humanwissenschaften und Wirtschaftswissenschaft
Department: HW - Psychologie
Professorship: HW - Prof. Dr. Dirk Wentura
Collections:Die Universitätsbibliographie

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