Summary of "Talk by television viewers watching live football matches : coherence through interactionality, intertextuality, and multimodality"

Abstract

This dissertation, a linguistic study of the reception situation, describes linguistic and other means by which television viewers appropriate the television text. The larger context of this work thus lies at the hinge between mass media and everyday face-to-face interaction. The aim of this project is to give a micro-analytic description of the verbal strategies of the television audience with a special focus on the connections between the participants’ talk and the media text.