@article{PoppHorbelGermelmann_2018,
title={Social-Media-Based Antibrand Communities Opposing Sport-Team Sponsors: Insights From Two Prototypical Communities},
author={Popp, Bastian and Horbel, Chris and Germelmann, Claas Christian},
issn={1936-3915},
doi={http://dx.doi.org/10.22028/D291-31991},
series={3},
volume={11},
pages={339-368},
publisher={Human Kinetics Publishers},
journal={International journal of sport communication : IJSC},
year={2018}
}