@bookPart{WoratschekHorbelPopp_2018, title={Videographic Analysis of "Weird Guys": What Do Relationships Mean to Football Fans?}, author={Woratschek, Herbert and Horbel, Chris and Popp, Bastian}, editor={Zhang, James J. and Pitts, Brenda G.}, isbn={978-0-367-89412-2}, doi={http://dx.doi.org/10.22028/D291-31972}, adress={London}, pages={210-236}, publisher={Routledge}, booktitle={The Global Football Industry: Marketing Perspectives}, year={2018} }