@article{PoppWoratschek_2017,
title={Consumers’ relationships with brands and brand communities – The multifaceted roles of identification and satisfaction},
author={Popp, Bastian and Woratschek, Herbert},
issn={0969-6989},
doi={http://dx.doi.org/10.22028/D291-31967},
volume={35},
pages={46-56},
publisher={Elsevier},
journal={Journal of retailing and consumer services},
year={2017}
}