@article{PoppWoratschek_2017,
title={Consumer–brand identification revisited: An integrative framework of brand identification, customer satisfaction, and price image and their role for brand loyalty and word of mouth},
author={Popp, Bastian and Woratschek, Herbert},
issn={1350-231X},
doi={http://dx.doi.org/10.22028/D291-31966},
series={3},
volume={24},
pages={250-270},
publisher={Springer},
journal={The journal of brand management : an international journal},
year={2017}
}