@bookPart{Gerhardt_2009, title={Intertextual and multimodal humor in the media reception situation : the case of watching football on TV}, author={Gerhardt, Cornelia}, editor={Norrick, Neal and Chiaro, Delia}, isbn={9789027254276}, doi={http://dx.doi.org/10.22028/D291-27292}, booktitle={Humor in interaction}, year={2009} }